Shop Lift

Checkpoint
NCAD MA + MFA Show
Tully’s Tiles
Smithfield
Dublin 7

April 2010.

A sound and light installation by artist, Nicole McKenna

DE-CON-STRUCTED REALITY
SHOP SIGN is not a sign. Neon is not neon.
The electrics that empowerthe sign have been “LIFTED”.
The sign is not a sign. Just an image.
The SFX come to the fore.Background becomes foreground.
- electrics- sound- light
THE POWER
The scene is the city. The theme is shopping.or is it?
Experience // affect // FX // effect